Blue transcends cultural boundaries and is considered a color of calm worldwide. An understanding of cultural color and symbolism is essential to anyone doing business with other countries and other societies.
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Blue is tied to immortality spirituality and heaven in eastern cultures.
Culture traditional colour. Blue is one of the most commonly used colors in american marketing often considered a safe color for a global audience because it lacks significant negative connotations. The traditional colors of japan trace their historical origins to the twelve level cap and rank system which was established in 603 by prince shōtoku and based on the five chinese elements in this system rank and social hierarchy were displayed and determined by certain colors. More colour names than men did the cultural context of this study must be noted since nepalese women traditionally wear more colourful clothing than men do.
In addition to all the traditional meanings associated with colours in various cultures those linked to birth weddings funerals or even the colour of the. And in hinduism the color is associated with krishna who embodies love and divine joy. It soothes us the way sitting in the sand to watch gentle waves wash ashore soothes us.
A similar study by greene. These associations with color have been a part of many societies for centuries and you must be aware of both the positive and the negative implications of using particular colors when marketing to these societies. While most colors conjure tangibles a red rose orange fruit yellow lemon or green grass blue more often brings to mind the sea and sky and the dreamy space where the two meet.
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